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Key terms

You can familiarize yourself with some key terms on CreatorDB's app for a smoother user experience.

Brand

Refers to a company actively participating in the influencer market or sponsoring content.

Creator

An individual who creates multimedia content and uploads it to a social media platform, such as YouTube, Instagram, or TikTok, has influence over the purchasing habits of their account viewers.

Topics

On the CreatorDB platform, topics are content subcategories based on YouTube classifications. You can apply up to 470 topics to your filter conditions to narrow search results.

Niches

CreatorDB’s AI algorithm can identify up to 16,000 niches. These are more granular categories of a topic. For example, if birds are a topic, then penguins would be a niche.

Self-like

When a creator likes their own content. The number and ratio of self-likes is an indicator of whether the creator’s content likes is organic or self-promoted.