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Viewing a creator’s Instagram statistics

View key Instagram performance indicators at a glance, including posts, reels, content, and sponsorship statistics, using Creator Analytics by CreatorDB.

Creator Analytics by CreatorDB allows you to view the following creator’s Instagram performance metrics:

Viewing a creator’s Instagram posts’ statistics

Important:

  • Creator Analytics by CreatorDB currently only supports YouTube, Instagram, and TikTok.
  • Creator Analytics by CreatorDB currently does not support Views Range statistics for Instagram posts.

  1. Open Chrome.

  2. Go to a supported social media platform.

  3. Click the CreatorDB icon.

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  4. Log in to your CreatorDB account.

  5. Go to a creator’s account or channel.

    Note: It may take a few seconds for Creator Analytics by CreatorDB to load a creator’s data.

    Tip: If Creator Analytics by CreatorDB fails to update data when you switch to another creator’s account, try closing the extension and opening it again.

  6. Click Instagram.

  7. Click Overview. By default, it shows Instagram posts’ statistics.

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    Callout Label Description
    a Recent posts The latest Instagram posts published by this creator over 30 days.
    b Engagement rate The Instagram engagement rate is calculated as:
    (Likes + Comments)/ Followers
    c Avg. likes The average number of likes that this creator’s recent Instagram posts received.
    d Avg. comments The average number of comments the creator’s recent Instagram posts received.

    Note: Units in the sample screenshot are represented in thousands (1K =1,000) or millions (1M= 1,000,000).

Viewing a creator’s Instagram reels’ statistics

Important: Creator Analytics by CreatorDB currently only supports YouTube, Instagram, and TikTok.

  1. Open Chrome.

  2. Go to a supported social media platform.

  3. Click the CreatorDB icon.

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  4. Log in to your CreatorDB account.

  5. Go to a creator’s account or channel.

    Note: It may take a few seconds for Creator Analytics by CreatorDB to load a creator’s data.

    Tip: If Creator Analytics by CreatorDB fails to update data when you switch to another creator’s account, try closing the extension and opening it again.

  6. Click Instagram.

  7. Click Overview.

  8. Click Reels.

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Callout Label Description
a Recent reels The amount of latest Instagram reels published by this creator.
b Engagement rate The Instagram engagement rate is calculated as: (Likes + Comments)/ Followers
c Avg. plays The average nummber of plays this creator’s recent Instagram reels receieved.
d Avg. likes The average number of likes that this creator’s recent Instagram reels receive.
e Avg. comments The average number of likes or comments the creator’s recent Instagram reels received.

Note: Units in the sample screenshot are represented in thousands (1K =1,000) or millions (1M= 1,000,000).

Views range

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Callout Label Description
a 30 Days The distribution of views for this creator’s Instagram reels over the last 30 days.
b 90 Days The distribution of views for this creator’s Instagram reels over the last 90 days.
c Minimum The minimum number of plays this creator’s Instagram reels received over a specified period.
d Average The average number of plays the creator’s Instagram reels received over a specified period.
e Maximum The maximum number of views this creator’s Instagram reels received over a specified period.

Note:

  • This feature is limited to five creator profiles in the Free plan. To upgrade from the Free plan, please visit CreatorDB’s Pricing page.
  • Units in the sample screenshot are represented in thousands (1K =1,000) or by the millions (1M= 1,000,000).

Viewing a creator’s Instagram content statistics

Important: Creator Analytics by CreatorDB currently only supports YouTube, Instagram, and TikTok.

  1. Open Chrome.

  2. Go to a supported social media platform.

  3. Click the CreatorDB icon.

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  4. Log in to your CreatorDB account.

  5. Go to a creator’s account or channel.

    Note: It may take a few seconds for Creator Analytics by CreatorDB to load a creator’s data.

    Tip: If Creator Analytics by CreatorDB fails to update data when you switch to another creator’s account, try closing the extension and opening it again.

    1. Click Instagram.

    2. Click Overview.

    3. Click All.

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      Callout Label Description
      a Total posts The total number of Instagram posts this creator has published over one year.
      b Recent posts & reels The total number of Instagram posts and reels that this creator has published in the last 30 days.
      c Engagement rate The average engagement rate of this creator’s Instagram posts and reels. The Instagram engagement rate is calculated as: (Likes + Comments)/ Followers
      d Avg. likes The average number of likes that this creator’s Instagram posts and reels received over one year.
      e Avg. comments The average number of comments the creator’s Instagram posts and reels received over one year.

      Note: Units in the sample screenshot are represented in thousands (1K =1,000) or millions (1M= 1,000,000).

        Instagram content

        Important: Creator Analytics by CreatorDB currently only supports YouTube, Instagram, and TikTok.

        You can view a creator’s recent Instagram posts or reels performance. You can view the key statistics of the creator’s most recent published Instagram content over the last 30 days.

        1. Open Chrome.

        2. Go to a supported social media platform.

        3. Click the CreatorDB icon.

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        4. Log in to your CreatorDB account.

        5. Go to a creator’s account or channel.

          Note: It may take a few seconds for Creator Analytics by CreatorDB to load a creator’s data.

          Tip: If Creator Analytics by CreatorDB fails to update data when you go to another creator’s account, try closing the extension and opening it again.

        6. Click Instagram.

        7. Click Content.

        8. Click Posts.
          You can view the following Instagram posts or reels information and statistics:
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        Recent content

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        Callout Label Description
        a Posts The most recent Instagram posts published by the creator over the last 30 days.
        b Reels The most recent Instagram reels published by the creator over the last 30 days.
        c Profile picture The creator’s Instagram profile picture.
        d Instagram handle The creator’s Instagram account name.
        e Verification badge Instagram verified creators will have a blue verification badge.
        f Followers The total number of followers this Instagram creator has.
        g Date The date the creator published this Instagram content.
        h Likes The number of likes the recent Instagram content published by the creator received.
        i Comments The number of comments the recent Instagram content published by the creator received.
        j Engagement rate The engagement rate of the recent Instagram content published by the creator. The Instagram engagement rate is calculated as: $(Likes + Comments)/ Followers$

        Note: Units in the sample screenshot are represented in thousands (1K =1,000) or millions (1M= 1,000,000).

        Content data metrics

        CreatorDB provides content information, including hashtags, topics, and niches, which can help you gain a better understanding of the creator’s content type. Additional metrics show the creator's posting frequency, which can serve as a productivity indicator.

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        Callout Label Description
        a Recent hashtags Hashtags used by the creator in recently published Instagram content over the last 30 days. Displays up to 64 hashtags.
        b Top 5 topics The top 5 topics chosen by the creator for recently published Instagram content over the last 30 days.
        c Top 5 niches The top 5 niches chosen by the creator for recently published Instagram content over the last 30 days.
        d Content per week The average number of Instagram content, the creator publishes weekly. Instagram content here includes all recent posts and reels.
        e Content per month The average number of Instagram content, the creator published monthly. Instagram content here includes all recent posts and reels.

        Instagram brand

        Important: Creator Analytics by CreatorDB currently only supports YouTube, Instagram, and TikTok.

        Note: This feature is unavailable in the Free plan. To upgrade from the Free plan, please visit CreatorDB’s Pricing page.

        You can view a creator’s recent sponsored Instagram posts or reels performance over the last year. The creator’s average Instagram content performance can be used as a benchmark to measure the performance of sponsored content. Additionally, you can view the industries that have been sponsoring this creator.

        Viewing a creator’s recent Instagram sponsors

        1. Open Chrome.

        2. Go to a supported social media platform.

        3. Click the CreatorDB icon.

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        4. Log in to your CreatorDB account.

        5. Go to a creator’s account or channel.

          Note: It may take a few seconds for Creator Analytics by CreatorDB to load a creator’s data.

          Tip: If Creator Analytics by CreatorDB fails to update the data when you switch to another creator’s account, try closing the extension and opening it again.

        6. Click Instagram.

        7. Click Brand. You can perform the following tasks:

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        Callout Task Actions
        a Sort brands by most recent. a. Select Most recent.
        Sorts brands by sponsored content publish date.
        b. Scroll down to Sponsored content to view the creator’s sponsored Instagram content sponsored by this brand.
        b Sort brands by total sponsored content. Select Total sponsored content.
        Sorts brands by the total number of Instagram content they’ve sponsored in descending order.

        Tip: Click Clear filter to remove brand or sponsored content sorting conditions.

        You can view the following information:

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        Callout Label Description
        a Brand logo The brand’s logo.
        b Brand name The brand name.
        c Official site The brand’s website.
        d CreatorDB link The link to the brand’s page on the CreatorDB web platform.
        e Total sponsored content The total number of content sponsored by this brand.
        f Last sponsored content The date the creator last published Instagram content sponsored by this brand.
        g Industry The industries associated with the brand.

        Note: Units in the sample screenshot are represented in thousands (1K =1,000) or millions (1M= 1,000,000).

        • Sponsored content
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        Callout Label Description
        a Profile picture The creator’s Instagram profile picture.
        b Instagram handle The creator’s Instagram account name.
        c Followers or audio source Sponsored Instagram posts will show the creator’s number of followers, while sponsored reels show the audio source.
        d Publish date The date that the Instagram content was published.
        e Sponsoring brand Shows the sponsoring brand name.
        f Likes The number of likes the sponsored Instagram content received.
        g Comments The number of comments the sponsored Instagram content received.
        h Engagement rate The engagement rate of the Instagram content. Instagram engagement rate is calculated as follows: (Likes + Comments)/ Followers

        Note: Units in the sample screenshot are represented in thousands (1K =1,000) or millions (1M= 1,000,000).