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Viewing a creator’s profile and performance

Get the latest data analysis and insights on specific creator's performance on YouTube, Instagram, and TikTok.

To help you find the best creator for online collaborations and campaigns, CreatorDB offers key insights into a creator's content performance, growth rates, and more. CreatorDB collects publicly available data regularly and directly from the source platforms, then uses AI, ranking algorithms and other statistical methods to provide insights and add more important context about the creator and their content. Several key indicators include the CreatorDB score, which provides an overview of key performance indicators, such as engagement rate, follower growth, upload time, and more.


Key indicators and definitions

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No. Label Definition
1 Creator name The creator's name or username.
2 Topics The main topics of the creator’s content.
3 Location The creator's location.
4 Language The creator's spoken language.
5 YouTube subscribers The creator's total number of YouTube subscribers.
6 Instagram followers The creator’s total number of Instagram followers.
7 TikTok followers The creator’s total number of TikTok followers.
8 Total followers The creator’s total number of followers is calculated by adding the number of followers on YouTube, Instagram, and TikTok.
9 Followers growth The monthly follower growth rate of the creator's main platform.
10 CreatorDB score An indicator that shows the creator’s overall performance on social media platforms based on the following six indicators: subscriptions, average views, engagement rate, subscription growth, average views growth, and engagement growth rate. The raw score is calculated by adding the six indicators and then finding the average compared to all other creators on social media platforms. The score range is on a scale from 0 to 100.
11 Engagement rate The engagement rate of the creator's main platform is displayed. The engagement rate is an indicator that shows how viewers interact with the content.
12 Recent sponsors The latest brands to sponsor the creator's content.
13 View emails The creator’s email contact.
14 Channel ID The creator’s channel or account ID.
15 Mentioned links Links that the creator mentions in their profile.
16 Facebook account The creator's Facebook page.
17 Personal description The creator’s channel or account description.

Overview

The All platforms page on Overview lets you view the creator's overall performance on major social media platforms, including YouTube, Instagram, and TikTok. It also allows you to view key performance indicators at a glance.

Platform statistics

On the All platforms page, you can view the summary of the creators social media performance on multiple platforms. Note that this page only displays information from platforms where the creator has an account, and in this example we will look at a creator whose primary account is on TikTok. Aside from a few exceptions, all data is automatically collected from the relevant platform

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No. Metric Definition
1 Total followers The total number of TikTok followers.
2 Followers or subscribers growth rates The number of TikTok followers growth rate over the last 30 days.
3 Average plays The average number of plays that videos received on TikTok.
4 Average hearts The average number of hearts that videos received on TikTok.
5 Average comments The average number of comments that the creator’s TikTok videos received.
6 Engagement rate (TikTok) Used to measure followers' interaction with content created by creators or influencers. TikTok engagement rate is calculated as follows: $(Hearts + Comments + Shares)/ Plays$
7 Active subscribers The percentage of subscribers that are actively engaged on this creator's YouTube channel. This is calculated as follows: $Average video views/ subscribers$
8 Average views The average number of views that videos receive on this YouTube channel.
9 Engagement rate (YouTube) YouTube engagement rate is calculated as follows: $(Likes + Comments)/ Views$
10 Average likes/ Comments The average number of likes and comments the creator's videos received on YouTube.
11 Engagement rate (Instagram) Instagram engagement rate is calculated as follows: $(Likes + Comments)/ Followers$
12 Average likes The average number of likes for each Instagram post the creator posted.
13 Average comments The average number of comments for each Instagram post the creator posted.
14 Total posts The total number of Instagram posts the creator has posted.

Creator overview

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No. Metric Definition
1 CreatorDB score A unique score is calculated by adding subscriptions, average views, engagement rate, subscription growth, average views growth, and engagement growth rate and finding the median value. The score ranges from 0 to 100.
2 Follower rank by country The creator's followers' national rankings compared to other creators from the same country in the CreatorDB database.
3 Follower rank by language The creator's followers rank by language compared to other creators from the same language in the CreatorDB database.
4 Follower rank by worldwide The creator's global rankings for total followers compared to other creators in the CreatorDB database.

CreatorDB score metrics

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Stars Score range
0 stars 0
0.5 stars 1 to 10
1 star 11 to 20
1.5 stars 21 to 30
2 stars 31 to 40
2.5 stars 41 to 50
3 stars 51 to 60
3.5 stars 61 to 70
4 stars 71 to 80
4.5 stars 81 to 90
5 stars 91 to 100

 

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Ranking description Score range
Poor 0 to 25
OK 26 to 50
Good 51 to 65
Great 66 to 80
Excellent 81 to 90
Superb 91 to 100

Follower metrics

The follower metrics are updated daily and show a line graph over 90 days. On the All platform page, the line graph shows changes in follower growth on YouTube, Instagram, and TikTok. The Total follower growth indicators over 7 days, 30 days, and 90 days data are from the main platform where the creator is most active.

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No. Metric Definition
1 Follower growth The creator's follower growth rate changes over time. By default, CreatorDB shows the changes over 7 days, 30 days, and 90 days.
2 Total followers The change in total number of followers over 90 days.
3 Monthly gain in total followers The monthly changes in total number of followers over a period of 12 months.

Upload time (heat map)

The upload heat map indicates when a creator publishes the most recent 20 posts or videos. The heat map shows four periods throughout the day through the week that the creator uploads content and shows how frequently creators upload content. Note that the times are in the creator's local time zone.

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Time period Time range
Night 0:00-6:00
Morning 6:01-12:00
Afternoon 12:01-18:00
Evening 18:01-24:00

Content breakdown

The content breakdown shows the most recent 20 posts by social media platform over 3 months. You can view the content breakdown by the content types or by platform.

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Platform types Content types
YouTube YouTube videos, YouTube shorts
Instagram Instagram posts, Instagram reels
TikTok TikTok posts

Platform performance dashboard

The platform performance dashboard overviews each platform's global ranking performance in percentiles. The indicators used to measure platform performance are based on the creator's average performance compared to the overall median for that channel.

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Brand dashboard

Shows the latest four brands that sponsored a channel. Detailed information includes the sponsored content publish date and the number of sponsored content. The dashboard can display up to 60 sponsors' information.

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This page will recommend 20 creators with similar audiences on the same platforms. For the respective YouTube page, this will show the channel's audience demographics, which are updated every 100 days.

Content

Shows the latest content that the creator has posted on various platforms, content analytics, trending content tags, and content categories. It considers the videos' historical average performance on multiple platforms, such as YouTube, Instagram, and TikTok.

When you click on a recent video, it will show an overview of the video's performance on its respective platforms.

YouTube

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No. Label Definition
1 Views Total number of views the video received. (Note that 1K represents 1,000 views.)
2 Likes The total number of likes the video received.
3 Engagement The engagement rate of the YouTube video. This is calculated as follows: $(Likes + Comments)/ Views$
4 Comments The total number of comments the YouTube video received.
5 Video length The length of the YouTube video in minutes.
6 Followers The creator’s total number of YouTube subscribers.
7 1 Day Views The number of views the YouTube video received in one day.
8 7 Day Views The number of views the YouTube video received in a week.
9 30 Day Views The number of views the YouTube video received over 30 days.
10 Sponsors The latest sponsors of the creator’s YouTube video.

Content quality

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No. Metric label Definition
1 Views The content quality of a YouTube video is based on the average views percentile and compared to the median value of the creator's latest 20 YouTube posts.
2 Likes Percentile of average likes compared to the median value of the creator's latest 20 posts on YouTube.
3 Engagement rate Engagement rate performance compared to the median of the creator's latest 20 posts on YouTube.

Performance metrics

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Obtains data from views within 90 days and plots at least 12 to 15 points on a line graph. The data is updated daily.

Instagram

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No. Label Definition
1 Likes The total likes an Instagram reel receives.
2 Comments The total comments the Instagram reel received.
3 Engagement The Instagram reel's engagement rate is calculated as follows: $(Likes + Comments)/ Followers$
4 Average engagement The average engagement rate for the last 20 Instagram posts.
5 Video length The Instagram reel or video length.
6 Followers The number of followers the creator has on Instagram.
7 1 day likes The total number of likes the Instagram reel receives in one day.
8 7 day likes The total number of likes the Instagram reel receives in one week.
9 30 day likes The total number of likes the Instagram reel receives in 30 days.

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Content Quality

No. Label Definition
1 Likes The average likes performance compared to the median performance of the creator's latest 20 posts.
2 Engagement rate The engagement rate performance compared to the median of the creator's latest 20 posts.

Performance metrics

The number of likes the Instagram post received over 90 days. This data is updated on a regular basis depending on the creator's size and sponsorship activities.

TikTok

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No. Label Definition
1 Plays The total number of plays the TikTok video received.
2 Hearts The total number of hearts the TikTok video received.
3 Engagement The TikTok video's engagement rate is calculated as follows: $(Hearts + Comments + Shares)/ Plays$
4 Comments The total comments the TikTok shorts or videos received.
5 Video length The TikTok video length.
6 Followers The total followers the creator's TikTok account has.
7 1 Day Plays The total TikTok plays in a day.
8 7 Day Plays The total TikTok video plays in 7 days.
9 30 Day Plays The total TikTok video plays in 30 days.

Content Quality

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No. Label Definition
1 Plays The percentile of average plays compared to the median of the creator’s last 20 posts.
2 Hearts The percentile of average hearts performance compared to the median of the creator's last 20 posts.
3 Engagement rate The engagement rate performance compared to the median of the creator's last 20 posts.

Performance metrics

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The plays the TikTok video received over 90 days. Up to 15 data points are plotted as a line graph, and the data is updated daily.

Content analytics

The content analytics metrics measure the content performance and posting frequency over 12 months. Each bar on the graph represents a month.

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No. Label Definition
1 Content per week The total number of content posted each week by the creator.
2 Content per month The total number of content posted each month by the creator.
3 Output consistency grade This metric measures the overall content generation performance by the creator's posting frequency.

Recent hashtags

The most common hashtags in the creator's uploaded content are displayed. There are six different font sizes to indicate the hashtag's usage frequency. The larger the hashtag, the higher the usage frequency. Up to 32 hashtags can be shown.

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Top 5 topics

The top five topics of 470 associated with the creator’s content are displayed. These topics are based on YouTube classifications.

Top 10 niches

The top 10 niches of the content are displayed. Niches are subcategories of topics. Currently, CreatorDB supports up to 16,000 niches that are applied to classify creators.

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Cost

You can view the estimated costs for 1,000 impressions (CPM) for 60 seconds of integrated content and the price for engagement rates on YouTube. Impressions are the number of times the creator's thumbnails were shown to viewers on YouTube for more than 1 second and at least 50% visible on the screen. For further details, see YouTube.

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No. Label Definition
1 CPM rate range The estimated price range for cost per thousand (CPM) impressions on the creator’s YouTube channel.
2 Average price The average CPM rate that the creator charges.
3 Overall cost The integration costs for 60 seconds of content.
4 Cost per engagement The cost for every viewer that clicked on the sponsored content.

Brand

This page displays video content sponsored by brands on the creator’s social media platforms and provides information about brands sponsoring content.

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YouTube

Overview

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No. Label Definition
1 Subscribers Total YouTube subscribers.
2 Subscriber growth rate The subscriber growth rate over 30 days.
3 Percentile performance The YouTube channel's performance percentage compared to the median value of similar channels.

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No. Label Definition
1 Active subscribers Percentage of YouTube subscribers that are actively engaged over the past month. Active subscribers are calculated as: $Average Video Views/ subscribers$
2 Average views The average number of views videos have received over the past month.
3 Engagement rate The percentage of engagement rate.
4 Average likes/ Comments The average number of likes and comments the creator's YouTube videos received over the past month.

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No. Label Definition
1 CreatorDB score The YouTube channel’s CreatorDB score. The unique score sums up the subscriber rankings, view rankings, engagement ranking, subscriber growth rates, video views growth rates, and the engagement growth rate, then finds the average—the calculations are in percentiles.
2 Rating The CreatorDB score rating description. The ratings are superb (91 to 100), excellent (81 to 90), great (66 to 80), good (51 to 65), OK (26 to 50), and poor (0 to 25)
3 Subscriber rank by country The subscriber rankings of the creator’s YouTube channel by country.
4 Subscriber rank by language The subscriber rankings of the creator’s YouTube channel by language.
5 Subscriber rank by worldwide The global subscriber rankings of the creator’s YouTube channel.

You can also view line graphs showing average video views, subscriber growth, or engagement rate changes by weekly, monthly, or 90 days.

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Channel analytics by average views for YouTube videos over a 7-day period.

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Channel analytics by changes in the number of YouTube subscribers over a 7-day period.

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Channel analytics by changes in engagement rate over a 7 day period.

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No. Label Definition
1 Day The day the content is uploaded throughout the week.
2 Time The times that content is uploaded.
3 Number of content The number of content uploaded.

Here's a breakdown of the latest 20 pieces of YouTube content uploaded within three months. In this example, the creator has only uploaded YouTube videos over three months.

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The monthly gain in total subscribers shows positive or negative growth of YouTube subscribers.

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No. Label Definition
1 Subscribers The number of subscribers grew by thousands (1k = 1,000).
2 Months The time period by months.

The channel quality dashboard presents the channel's ranking metrics for different options based on six key indicators: average video views, average view growth, subscribers, subscriber growth rate, engagement rate, and engagement growth rate. It compares these different metrics against the median value of channels with the same topics. You can view these ranking metrics by country, language, or the channel's topics.

Screenshot_2024-12-17_at_10.13.29_AMInterquartile range

You can view the creator's account or channel's video performance's interquartile range on the respective YouTube, Instagram, and TikTok tabs. The interquartile range measures the spread of the middle half of the distribution. It contains the middle half of the dataset in the distribution of a quartile segment split into four equal parts from low to high. This indicator can give you an overview of the creator's content views, ranging from lowest, median, to highest number of views.

The interquartile range calculates the percentile points for the average of the most recent 20 YouTube videos to analyze the interquartile range.

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No. Label Definition
1 Minimum views The minimum number of YouTube video views on this creator's channel.
2 Median views The average number of views YouTube videos have received on the creator's channel.
3 Maximum views The maximum number of views YouTube videos have received on the creator’s channel.
4 25% quantile The number of views the bottom 25% of YouTube videos have received on this creator’s channel.
5 Interquartile range (IQR) The median number of views the middle-ranking YouTube videos have received on this creator's channel.
6 75% quantile The number of views the top 25% of YouTube videos have received on this creator's channel.

Audience

The YouTube channel's audience demographics are displayed.

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No. Label Description
1 Audience top region The primary region that the creator's audience is from.
2 Audience gender The prominent audience gender.
3 Audience age The primary age group of the creator’s YouTube channel.
4 Audience regions The top five regions where the creator’s audience is from.
5 Audience language The primary language that the creator’s audience speaks.

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No. Label Description
1 Male The proportion of male audience for this creator's channel.
2 Female The proportion of female audience for this creator's channel.
3 Proportion (%) The percentage of the audience by different age brackets for this creator’s channel.
4 Age range The primary audience age range for this creator’s channel.

Content

On the content page, you can view the most recent YouTube videos uploaded to the creator's channel. You can scroll down the page to view the creator's historical YouTube video performance and content analytics.

On the content history page, you can view the creator's channel changes in average YouTube video views, average likes, average comments, average engagement rate, and average video length.

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No. Label Description
1 Average views The average views the creator's YouTube videos receive.
2 Average likes The average likes the creator's YouTube videos receive.
3 Average engagement rates The average engagement rate of the creator's YouTube videos.The engagement rate is calculated as $(Likes + Comments)/ Views$.

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No. Label Description
1 Content per week The number of content posted to this creator's YouTube channel each week.
2 Content per month The number of content posted to this creator's YouTube channel each month.
3 Output consistency grade A metric that measures how frequently this creator posts content on YouTube. This feature is still under development and will be available at a later date.
4 Content The number of content published on YouTube.
5 Time The time period by months.

Brand

This page shows recently sponsored YouTube videos on the creator’s channel. By scrolling to the bottom of the page, you can view the most recent sponsors of the creator’s YouTube channel.

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Instagram

Overview

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No. Label Definition
1 Total number of followers The total number of Instagram followers that the creator has. (k= 1,000, M= 1,000,000)
2 Follower growth rate The creator’s Instagram follower growth rate over a period of 30 days.
3 Performance percentage The creator’s Instagram followers growth compared to the median value of similar channels.

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No. Label Definition
1 Engagement rate Measures how followers are interacting with the creator’s content on Instagram. The engagement rate on Instagram is calculated as follows: $(Likes + Comments)/ Followers$
2 Average likes The average number of likes the creator’s Instagram posts receive. (Unit is measured in 1,000. k = 1,000)
3 Comments The total number of Instagram comments the creator has.
4 Total posts The total number of Instagram posts the creator has.

You can also view line graphs that show changes in average likes per post, changes in followers growth, or engagement rate. You can view the changes by a weekly, monthly, or 90 days.

Screenshot_2024-12-17_at_2.40.09_PMThe average number of likes the creator’s Instagram posts have received over the past 7 days.

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The change in follower growth over the past 7 days.

Screenshot_2024-12-17_at_2.40.20_PMThe changes in engagement rate over the past 7 days.

Upload time (heat map)

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No. Label Definition
1 Day The days throughout the week.
2 Uploads The number of Instagram posts uploaded on this day and time period.
3 Time The times throughout the day that Instagram posts were published.
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No. Label Definition
1 Instagram posts The percentage of Instagram posts uploaded to the creator’s account of the most recent 20 posts within three months.
2 Instagram reels The percentage of Instagram reels uploaded to the creator’s account over a period of three months.

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No. Label Definition
1 Followers The monthly changes in the total number of followers of this Instagram account for a period of 12 months.
2 Period The months in a year.

The account quality dashboard presents the account's ranking metrics for different options by six key indicators, average likes, average likes growth, followers, followers growth rate, engagement rate, and engagement growth rate. The channel quality compares these different metrics against the median value of all Instagram accounts. Currently, you can view these ranking metrics by country, language, or view overall performance.

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No. Label Definition
1 Average likes The average number of likes the creator’s Instagram posts receives.
2 Average likes performance comparison The creator’s average Instagram likes performance compared to other Instagram accounts in CreatorDB’s database in percentages.
3 Average likes growth rate The growth rate of the average likes the creator’s Instagram posts receive.
4 Average likes growth rate performance comparison The creator’s average Instagram likes growth rate performance compared to other Instagram accounts in CreatorDB’s database.
5 Followers The total number of followers the creator’s Instagram account has.
6 Followers performance comparison The creator’s Instagram total followers compared to other Instagram accounts in CreatorDB’s database.
7 Followers growth rate The creator’s Instagram account follower growth rate.
8 Followers growth rate comparison The follower growth rate of the creator’s Instagram account compared to other Instagram accounts in CreatorDB’s database.
9 Engagement rate The engagement rate of the creator’s Instagram account compared to other Instagram accounts in CreatorDB’s database.
10 Engagement rate performance comparison The creator’s average Instagram likes performance compared to other Instagram accounts in CreatorDB’s database.
11 Engagement growth rate The engagement growth rate of the creator’s Instagram account.
12 Engagement growth rate comparison The engagement growth rate of the creator’s Instagram account compared to other Instagram accounts in CreatorDB’s database.

Interquartile range

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No. Label Definition
1 Minimum likes The minimum number of likes an Instagram reel has received on the creator’s account.
2 Median likes The average number of likes an Instagram reel has received on the creator’s account.
3 Maximum likes The maximum number of likes an Instagram reel has received on the creator’s account.
4 25% quantile The number of likes the bottom 25% Instagram reels received on the creator’s account.
5 Interquartile range (IQR) The number of likes the middle-ranking Instagram reels have received on the creator’s account.
6 75% quantile The number of likes the top 25% of Instagram reels received on the creator’s account.

Related accounts

Shows the 20 most relevant Instagram accounts with a similar audience.

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Content

The latest content uploaded to Instagram. The page also displays Instagram content analytics, such as average likes, average comments, and average engagement rate.

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No. Label Description
1 Average likes The average number of likes that the creator’s Instagram posts receive.
2 Average comments The average number of comments that the creator’s Instagram posts receive.
3 Average engagement rate The average engagement rate that the creator’s Instagram posts receive. The engagement rate is calculated as $(Likes + Comments)/ Followers$.

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No. Label Description
1 Category breakdown A verified Instagram business account’s category.
2 Content per week The number of Instagram posts published per week.
3 Content per month The number of Instagram posts published per month.
4 Output consistency grade An indicator that measures how frequent this creator posts content on Instagram.

TikTok

Overview

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No. Label Definition
1 Total number of followers The total number of TikTok followers that this creator has by the thousands. (k= 1,000, M= 1,000,000)
2 Follower growth rate This creator’s TikTok follower growth rate over 30 days.
3 Performance percentage This creator’s TikTok followers growth compared to the median value of similar TikTok accounts.

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No. Label Definition
1 Average plays The average number of plays this creator’s TikTok posts receive.
2 Average hearts The average number of hearts the creator’s TikTok posts receive.
3 Average comments The average number of hearts this creator’s TikTok posts receive.
4 Engagement rate The engagement rate of the creator's TikTok posts is calculated by (Hearts + Comments + Shares)/ Plays.

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No. Label Definition
1 TikTok platform score The creator’s percentile ranking on TikTok. This unique value is calculated using the following metrics: Number of followers, followers growth, engagement rate, engagement growth rate, average plate, average growth rate.
2 Platform rating The platform rating by description. The different ratings are defined as follows:
  • Superb (91 to 100)
  • Excellent (81 to 90)
  • Great (66 to 80)
  • Good (51 to 65)
  • OK (26 to 50)
  • Poor (0 to 25) 
3 Follower rank by country The follower rankings of this creator’s TikTok account by country.
4 Follower rank by language The follower rankings of this creator’s TikTok account by language. 
Follower rank by worldwide The global follower rankings of this creator’s TikTok account. 

Interquartile range


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No. Label Definition
1 Minimum plays The minimum number of plays this creator’s TikTok videos have received.
2 Median plays The average number of plays this creator’s TikTok video has received.
3 Maximum plays The maximum number of plays this creator’s TikTok video.
4 25% quantile The bottom 25% of plays TikTok videos have received on this creator’s account.
5 Interquartile range (IQR) The medium spread of plays TikTok videos have received on the creator’s account.
6 75% quantile The top 25% of plays TikTok videos have received on the creator’s account.

Audience

It only shows the 20 most relevant TikTok accounts with similar audiences.

Content

You can view changes in TikTok's historical average plays (views), average hearts, average comments, and average engagement rate. You can also view the creator's content analytics to understand content production consistency better.

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No. Label Definition
1 Average plays The average number of plays the creator's TikTok videos have received.
2 Average hearts The average number of hearts the creator's TikTok videos have received.
3 Average engagement rate The average engagement rate of this creator's TikTok videos.

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No. Label Definition
1 Content per week Number of content posted per week.
2 Content per month Number of content posted every month.
3 Output consistency grade A metric that measures how often the creator posts content.

Downloading creator profiles

You can download up to 1,500 creator profiles on the same page each time.

Important: The system will download all creator profiles on the same page.

  1. Log in to CreatorDB.

  2. Select a search filter type.

  3. Apply search filters.
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  4. Click Search.

  5. Optional: Select a page.

  6. Click Download.
    It may take a few minutes to download all creator profiles on the same page.

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